'Soft Talk: Gamers win one for a good
cause2000-08-17 by Cydney
Gillis Journal Business Reporter
The computer geeks at Microsoft Corp. used to play ``The
Game'' only for bragging rights.
This year, they played it for a cause, turning what could
be the world's most elaborate and technical scavenger hunt
into a charity event, with dramatic results last weekend in
Seattle:
From taking a ride in the Alaska Airlines flight simulator
to walking on the roof of the Space Needle, the stunts were
more daring, the clues more difficult -- and the image of the
event a lot shinier.
The event -- a 24-hour clue chase for Einsteins -- is a
private, 15-year-old tradition brought to the Redmond software
giant in 1996 by Stanford University computer graduate Joe
Belfiore.
Played in different cities over the years by Microsoft and
other high-tech employees, teams of participants look for clue
envelopes by driving around in vans, such as the one rigged
with a global positioning system by this year's winner, ``Team
Silver'' from Microsoft.
Last year, however, while Belfiore and crew were playing
the game in New York, they got into a scrape when a maid at a
hotel saw the word ``radioactive'' on a vial of green liquid
left behind by a player. That led to a two-hour evacuation of
the 14th floor of the Marriott Hotel at the World Trade
Center.
Though the liquid was only dish soap, explained this year's
organizer, John Tippett, a program manager for Microsoft
Research, it was ``a really bad place to have any sort of
terrorist-looking thing.''
So, to help out charity -- and the game's image-- Tippett
decided to hook up this year's event with Vision Youth, a
nonprofit that funds programs for at-risk teens in low-income
areas of Seattle and Tacoma.
The agency's parent is World Vision, a Federal Way-based
Christian aid group that is in its 50th year.
With the game renamed ``V-Quest'' in honor of the charity,
10 teams of high-tech players -- most from Microsoft, others
from Amazon.com, Check Point Software, RealNetworks -- put up
$25,000 per group to play.
They started in Seattle on Saturday at the Washington
Mutual Tower and ended on Sunday morning with a dramatic photo
finish at Pier 48.
For the second year in a row, the all-Microsoft Team Silver
led by Kristina Belfiore (wife of game founder Joe Belfiore)
won, by a scant 15 seconds.
When Team Purple -- a group led by the founders of Sucker
Punch Productions -- failed to see the finish line as they
drove by Pier 48, Belfiore said, members of her team jumped
out of their van, stopping traffic on Alaskan Way as they
dashed to the finish line.
Along the way, thanks to World Vision, all sorts of
corporate doors were opened to the players. The techies got to
hunt at Magnolia Hi-Fi, Nordstrom, Safeco Field, Totem Lake
Cinema, and Tully's Coffee, as well as walk atop the Space
Needle and ``cruise'' downtown Seattle in the flight
simulator.
Among other notable adventures, which will be celebrated at
a private party tonight at the Space Needle:
* At Magnolia Hi-Fi, players had to look closely to realize
the clue was playing on a wall of big-screen TVs. It was a
seven-minute fake newscast made by KING-5 TV. The weather map
in the report showed fake cities with temperatures of 12 to 90
degrees.
Players first had to figure out the numbers represented
chemical symbols, then they had to subtract the letters of
that symbol (for instance, Si for silicon) from the name of
the fake city shown on the tape in order to spell out the next
destination in Seattle's Fremont district.
* Near Safeco Field, Seattle police pulled over Team Silver
for a burned out turn signal on Saturday night. ``The rest of
us in the van were bumming because we knew it was going to
cost us time, plus the driver was going to get a ticket,''
Kristina Belfiore said.
When the female officer returned to the van, however, she
handed the driver the next clue envelope. ``The entire van
erupted in yelling and screaming in disbelief,'' Belfiore
laughed.
* At a party in Rainier Valley, teen-agers were dancing to
loud music when a man entered and started a fight. When the
blows were over, he ended up face down on the floor -- with
the next clue envelope sticking out of his back pocket.
Because it was a low-income neighborhood, and the party
looked so real, one team got spooked.
``It was fun for us -- we went right in and started
dancing,'' Kristina Belfiore said, but ``another team called
us and said they pulled up to this house (where) kids were
offering them drugs. They wouldn't go in.''
The participants in the fake party were teens from a
program funded by Vision Youth, which pays for outreach
workers in Seattle's Central District and Rainier Valley.
According to Kim Ambrose, the Vision Youth fund-raiser who
managed the logistics for Tippet, the idea was to get the
techies to meet the young people their money would be helping
``in a neighborhood where they wouldn't normally go.''
``It seemed like a great combination to expose people who
play the game to some of the problems in our own area,'' said
Tippett, who put up $25,000 of his own money to produce the
game. ``It's pretty easy to think everyone is riding the
technology tide along with you.''
``It made them realize,'' Ambrose said of the techies,
``how fortunate they are to even play the game.''
'Soft Talk runs Tuesdays and Thursdays. Cydney Gillis can
be reached at cydney.gillis@eastsidejournal.com or
425-453-4226. |